Monday, November 21, 2011

Traffic

For most of us in Second Life, the traffic that a location shows doesn't mean a great deal.  We frequent those places that we like regardless of how many others are there.  It is somewhat different for merchants and some clubs.  The greater the traffic the better position in search and it all equals more revenue. 
LL determines a location's traffic by simply taking the amount of time any one or more avatar spends at that location, after deducting the first five minutes of the stay, and reports the previous 24 hour total. If you TP to any one spot and spend 20 minutes there, for example, you will have contributed a traffic count of 15.
Early last week I noticed an unexpected and sever drop in the reported traffic at Su Casa.  This baffled me as our numbers have been steadily growing over the weeks and didn't add up to what I'd seen with my own eyes.  It seemed very pecular.   
The next day I checked again and the traffic count was even lower.  When I noticed that another popular spot had a reported traffic calculation of 121 I knew something was really amiss.  That traffic calculation would have meant the equivalent of one avatar spending a total of 2 hours and 6 minutes there, in total, for the previous day. Impossible.
I did some searching and discovered that a Jira had been created on the subject in which primarily shop owners were complaining that their traffic calculations had dropped by as much as 60-80%, which is pretty much what I had estimated for Su Casa.
Finally, after nearly a week, Linden Lab has recognized that a problem exists.  Let's hope for the sake of those who feel the need to rely on these calculations, the matter is sorted soon.

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